S1E2: The Evolution of Weddings with Rachel Urban of Apricity Event Co

Is it the post-pandemic mindset, a shifting economy, or maybe the up-and-coming new generation of couples? The wedding industry has experienced a huge transformation in recent years leaving so many couples and industry professionals wondering how to prepare themselves for the 2024 and 2025 wedding seasons (and beyond).  During this episode of Unveiled Interviews, we sit down with New York City based wedding planner, Rachel Urban, to get her take on what is happening behind the scenes:  Why have weddings become so expensive? Why are couples taking longer to plan their weddings? Why are old marketing strategies no longer working for industry professionals? These questions, and so many more. Rachel Urban is a co-owner and full-service wedding planner at Apricity Event Co, a boutique wedding planning company specializing in understated-luxury events in the US, Europe and destination.  Follow Rachel and her team at @apricityevent.co https://www.apricityeventco.com/  Episode cover photo by Taylor and Porter. Thank you for listening to Unveiled Interviews with host Alyssa Vanzo. To hear more episodes or follow along on the journey, visit us at alyssavanzo.com/podcast or on Instagram @unveiledinterviews. We hope you look forward to next time.