Building a Durable Business That Can Survive Long-Term, with Sean Frank, CEO of Ridge.com

Sean Frank has big plans for Ridge.com. As the CEO, he’s thinking long-term. But being a brand that survives and thrives for the long haul is getting harder every year. Sean explains what strategies he’s using to future-proof Ridge, and what he’s preparing for in the future. Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at salesforce.com/commerce.