Diversifying To Become Future-Proof with Chad Ledford, Co-Founder of AddShoppers

Chad Ledford, the Co-Founder of AddShoppers, discusses why he advocates for diversifying your marketing efforts, the importance of being able to quickly iterate, and how to stay ahead of the trends and new platforms when deciding which channels to invest in. Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at salesforce.com/commerce