How The North Face is Using a Strong Data-Based Foundation to Create the Best Customer Experience, with Sarah Kleinman,Vice President of Digital Experience

Sarah Kleinman,Vice President of Digital Experience at The North Face, knows that a brand is only as strong as the foundation it’s built on. But what are the main data points, backend tools, and content strategies brands should focus on? Learn the answers on this episode. Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at salesforce.com/commerce.