Why Did Perdue Chicken Cross The DTC Road, with David Zucker, CMO and SVP Ecommerce at Perdue Farms

It’s never too late to make the jump into the DTC space, and on this episode, David Zucker, CMO and SVP Ecommerce at Perdue Farms, explains how and why Perdue decided to enter the online space, and the delicate balance it needs to strike between the DTC efforts and the relationship with retail partners. Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at salesforce.com/commerce.