Cincinnati Pledges $200K in Funding for Popular Bikeshare Service

The city of Cincinnati has pledged $200k to keep the popular bikeshare program Red Bike alive for another year. Joining us to talk about bikeshare programs and Red Bike’s financial difficulties is Bryce Mortera, a member of Civic Cincinnati. Are these programs really beneficial for residents? And if so, is there a more sustainable way to fund them than relying on sponsors?