#206 The build trap with Melissa Perri

UX Podcast - A podcast by Per Axbom & James Royal-Lawson

The build trap is something many organisations fall into. Building features for the sake of building them. Melissa Perri, author of Escaping the build trap joins us to talk about what organisations and product managers can do to avoid it. Do you know why you design and build the things you do? Often we are designing...