#23 The Surprising Parallels: Banking and Sex

This podcast emphasizes that financial products should be designed to be "sexy" to be successful - engaging, visually appealing, and emotionally resonant. It draws parallels between the sexual revolution and the banking industry's shift from transactional to experience-focused interactions. They outline strategies for banks to enhance product appeal, including humanizing the user experience, simplifying complex processes, and incorporating playful elements. Ultimately, by designing for emot...