#24 Methodology to Empower UX in Banking

This article from UXDA explores how financial services can stand out from competitors by creating a unique customer experience through UXDA's Value Pyramid. Maslow's hierarchy of needs is used as a framework to demonstrate how products evolve from offering basic functional value to fulfilling higher-level needs. To stand out in a crowded market, products need to move beyond functionality and address needs like usability, aesthetics, status, and mission. UXDA applies this model to the ba...