Will Rhind - GraniteShares

Hello Listeners, Today is very cool episode with the founder of Granite Shares, Will Rhind. One insight I drew from this conversation is the to humanize the process and if you want to start a company, just go for it. 00:57 – What inspired you to be an investor? 1:33 – What did you do before Granite shares? 3:47 – What is your investing philosophy and strategy? 6:37 – How do you define and manage risk? 8:08 – What gap in the ETF market does Granite Shares address? 10:05 – How do you challenge yourself as an investor? 11:29 – How do you plan on reaching the legacy stage at a more efficient structure? 12:54 – How would you describe your brand? 15:20 – How do you go about educating clients and potential clients? 16:22 – “Investing is as exciting as it once was”, can you explain that? 17:57 – You recently launched a gold etf with really low fees, how do you stay competitive? 18:51 – For gold, what is your advice to investors? 20:25 – What were you biggest challenges when you launched your ETF? 22:58 –What is your advice for people who want to pursue ETF? 24:19 – Did you have any mentors along the way? 27:10 – Where else do you draw inspiration for your business such as books? 29:27 – Where do you see the ETF industry heading in the next 5,10 years? 31:07 –How would you explain an ETF to someone new to it? 31:59 – What are your favorite books? Enjoy and thank you for the listen!