Riding the Sawtooth of Success - Will Lowe
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Will is the CDO of Engine Group Will’s career started in brand marketing over 20 years ago. He started his professional life at Nestle and then worked at Diageo for a few years. Will really enjoyed marketing but wanted to incorporate more data into his career so he could better determine the ROI of what he was doing. 8-years into his career he joined Dunnhumby where he spent the next decade helping Tesco, and other clients, get value from personalised, highly targeted offers. After this, he moved to CallCredit where he led up their performance marketing initiatives. Then a few years ago Will joined the Engine Group where he became the CDO.
