Scott Brinker - Keeping Up With Martech

You've probably seen the Martech 5000 Supergraphic that lays out all the marketing technology solutions available to date in a segmented format. Last year it featured 6,829 marketing technology solutions and this year's updated version comes out soon! In this podcast, Scott Brinker talks about how to streamline and simplify your marketing technology stack, what the fundamentals of that stack should be, and how best to add new technology. He also gives some good advice on how to strike a balan...