The Future of SEO in an AI-Driven Digital Landscape

In this episode, host Vera Shafiq discusses the evolving SEO environment influenced by AI-driven search technologies. She emphasizes that while traditional SEO practices remain relevant, there is a growing need for marketers to adapt to newer AI tools like ChatGPT and diversified platforms beyond Google and Bing. Vera discusses the necessity of maintaining a comprehensive digital presence, optimizing for AI search results, and revisiting KPIs to better measure engagement and conversions. Addi...