S2#23 Khiem Ho & Aniq Syed: Shoppertainment and TikTok trending

In this Vietnam Innovators episode, here with us are Khiem Ho (Head of Client Solutions at TikTok Vietnam) and Aniq Syed (Deputy Managing Director at Publicis Media) to decipher the TikTok phenomenon and how this video app has transformed the field of brand communication.Since officially launched in Vietnam in 2019, TikTok has quickly become one of the most popular social platforms among young people, shaking up the media and advertising world. Just like a mobile studio, this app allows users...