E4 Tomas Granryd - Head of Voice at Swedish radio, SR
Voice-first in Sweden - A podcast by Johan Östrand
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With over 400 podcasts and being the largest live radio provider in the country, Swedish radio has vast audio content and for them, voice is a real disrupter. Tomas Granryd, head of voice and the chairman of the European voice corporation VOX is a pioneer in the space. In this episode, he shares SR journey in voice as well as looking into the future. He also explains the framework SR use called the three A’s, Availability, Augmented and Adapted. An episode packed with learnings. Don´t miss it!