Building marketing campaigns from customer relationship data

93% of marketers believe first-party data is more critical than ever for organizations. Eddie Patzsch, VP of Revenue at Optimove, has transformed relationship data into revenue-driving campaigns for enterprise brands like Sephora and FanDuel, delivering measurable incremental revenue through AI-powered personalization at scale. The discussion covers zero-party data collection through gamification strategies, deterministic versus probabilistic customer matching frameworks, and AI-powered self-optimizing journey orchestration that prioritizes communications across millions of customer touchpoints. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.