Driving Conversions with Bottom of Funnel Content

In this episode, Ben Shapiro and Marlin Glover, the Searchmetrics Content Services Team Lead dig into the importance of building out the early stages of the content funnel before jumping into bottom of funnel content. Marketers that ignore the information and educational stages will find their bottom of funnel efforts to be less effective. If you aren’t teaching, informing and guiding them, someone else will be. Listen in to understand how to craft content that meets the unique needs of buyers for every product line, rather than applying a one size fits all approach. Marlon also digs into how hard consumers work to avoid engaging with sales organizations and how you can customize your content to address the detailed questions consumers have as they work to avoid your sales and customer support organizations. Show Notes Connect With:Marlon Glover: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.