The current state of where we compete is search

Enterprise search teams face unprecedented disruption as traditional SEO metrics lose relevance. Tom Mansell, search strategist at Croud, shares insights from managing multi-platform visibility campaigns for enterprise clients navigating the shift from click-based to outcome-driven search performance. The discussion covers attribution modeling frameworks that connect visibility to commercial outcomes, cross-platform search strategy development for off-site user experiences, and measurement methodologies that bridge traditional marketing principles with modern search complexity. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.