TikTok Could Make Microsoft Facebook's Biggest Threat, and Why TikTok is the 'Instagram of Mobile Video'

Microsoft has emerged as the chief suitor for TikTok and could be willing to dish out billions of dollars to buy it. Nicholas Grous, Digital Media Analyst at ARK Invest, talked to us about how TikTok could make Microsoft Facebook's biggest threat, why the best thing Microsoft can do to optimize the acquisition would be to leave TikTok alone, and why what TikTok is doing for mobile video is what Instagram did for mobile photos.