What is Brand Strategy Discovery? A core element that many miss.

What is Brand Strategy Discovery? A core element that many miss. The FSG Messaging Podcast Wait What Really OK Episode 70 is hosted by Messaging and Optics Strategist Loren Weisman. Loren goes in on the idea of the brand discovery phase of branding. Are you looking into the comparisons and those that run close to your brand and your concepts when you are creating your brand? Take the time to do the discovery as you create the blueprint for your brand. Look at what others are doing and how you can differentiate yourself while still applying your voice, your style and your image to the brand that you are creating. What is Brand Strategy Discover? Simply put, it is the phase between the wording, phrases and initial development of your brand being searched against other brands to allow you to see what can work for you and what can work against you as you also find ways to expand your message with an individualized touch that won’t get caught up and mistaken for others. Episode 70 of Wait What Really OK is called “What is Brand Strategy Discovery? A core element that many miss.” This FSG Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.* Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development * * Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.** Fish Stewarding Group * FSG Development * FSG Messaging and Optics ** 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA * * https://lorenweisman.com ** https://fishstewarding.com ** © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *