006: Cashmere Scarves, and Accelerated Word of Mouth.

Many marketers talk about the principle of reciprocity. You do something for someone else, and they feel the need to reciprocate. That's 'pre-school' level. There's another level beyond that. What if you could accelerate the rate of your own word of mouth marketing? We experienced this recently with another savvy business owner. Here's how it's done...