018: The Queen's Gambit and The Netflix Effect

Wake Up To Marketing - A podcast by Billy Farrell

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October 30th, The Queen's Gambit debuted on Netflix. Since then, 62 Million households have watched the show, chess set sales are spiking, the original book is a NY Times bestseller, newbies on chess dot com are up 5*, and Google searches on how to play chess have hit an all-time high. What can we learn from this? Let's explore...