022: The Upside of Being Real on Social

Social media is powerful beyond measure. The reach given to individuals to create social capital and to build a personal professional brand, in order to do business, is priceless. And yet, it's also littered with absolute bullshit. In a social world where it's hard to differentiate real from BS, it's those who are real who will stand the test of time. Let's explore this idea, and discuss how to put it into action.