Neurocinema: Mind Control or Perfect Entertainment?

Neurocinema is a new field of research that looks at exactly how TV programs, commercials and films effect the neurology of the viewer. The more accurately the producer can predict the audience reaction, the more successful the film typically is at achieving its intended goal: Your attention, your money and Your time. In this episode I explore this new field and what it could mean for the future of films and video content. If you've heard of Bespoke medicine (which m...