WATCH WAKING with Oliver Müller: Watch market overview in 2024

Hi everyone, Watch Waking is here!In the new episode of Watch Waking, we met Oliver R. Müller, the man behind numerous reports by Morgan Stanley on the state of the industry. He is a columnist and, most importantly, an expert in the watch business and luxury.Among other topics, we discussed the annual report of the Federation of the Swiss Watch Industry, attempting to discern why India might not emerge as the new China for Swiss watch exports. We explored the current trend of refining models ...