Episode 1 (ft. David Turner): Pop music was never "behind" on streaming—and Ariana Grande is proof

Water & Music - A podcast by Cherie Hu

Categories:

Fellow music writer David Turner joins the inaugural episode of the Water & Music podcast! We unpack Ariana Grande's record-breaking, rapid-fire release strategy, debunk the stereotype of pop music as "lagging behind" in the streaming era, debate the pitfalls of manufacturing virality and flooding the market at all costs, and emphasize the importance of giving fans multiple entry points to participating in your story as an artist. As part of a new segment, we also share one piece of recent music-industry news that we think is over- and/or underrated (hint: our answers this time around involve Fortnite and holograms).