Exploring the World of Sports Marketing with Shahob Mehr, Director of Content

This year, it seems like every company is trying to get involved in sports. It had us wondering, is there really an increased interest in sports or is this a perceived growth we’re seeing on our own feeds? We brought in sports marketing expert and Director of Content Strategy for William Raymond Communications, Shahob Mehr, to answer our questions. Shahob shares his journey from being a student, to getting a seat at the table in this incredibly competitive industry. He unveils the hidden...