S03 E06: Navigating a Sensitive Social Media Climate with Melanie Trottier and Leah Sookoo

In the wake of George Floyd’s death at the hands of police in May 2020, protests against police brutality and racial injustice broke out across the US. In response, many of the world’s biggest brands issued statements of solidarity with the Black Lives Matter (BLM) movement and, while the sentiment was all good and well, many people have called these companies out for making generic statements that ring hollow. Today’s guests are Melanie Trottier and Leah Sookoo, resident Social Media Lead an...