S03 E08: Translating Social Media Insights Into Meaningful Business Outcomes With Alicia Johnston of Sprout Social

Today’s guest is Alicia Johnston, Senior Manager of Content and Communications at Sprout Social, an exciting social media software company that enables brands and marketers to understand and reach their audience, engage their community, and measure performance. Alicia is the driving force behind all of the content on the Sprout Insights blog, covering the latest trends and guiding their data reports with a keen eye for spotting emerging trends in the digital space. This episode hinges on thes...