#40 How to reach Gen Z with Cecilia Said Vieira

For the episode #40 of We Belong, we met the inspiring Cecilia Said Vieira. She is a Social Entrepreneur, Marketing & Communication Expert and Founder of the podcast 'Ceci, Do You Love Me?'. Cecilia is a Luxembourger with a Brazilian background and during her studies in Berlin she noticed that many Luxembourgers live in a "bubble" from which many don't dare to venture out. She wanted to change this through her successful podcast that deconstructs prejudice and sparkles meaningful conversations across Luxembourg. In conversation with Cecilia, we discussed her target audience and the ways she engages and reaches the Gen Z. As a culture enthusiast, she also hosts and produces the culture podcast "Kulturpur" by culture.lu to provide a platform for Luxembourgish artists. With the support of André Losch Foundation.