Must Seethe TV

An NPR story about NBC's Peter Pan Live television event points out that a significant portion of the audience of major TV hits are people who self-identify as "hate-watching" the programming.  In fact, some networks are even programming to take advantage of these tendencies, embracing the live-tweeters who mock and add snide comments to the viewing experience.  Jeff and Anthony have a major problem with the idea of "hate-watching", but also both enjoy a great bad movie.  Are they hypocrites, or is there a difference between ironic enjoyment and vicious mockery?