Peak Fear

We Have Concerns - A podcast by Jeff Cannata/Anthony Carboni - Mondays

The Recreational Fear Lab at Aarhus University, Denmark studies the effects - good and bad - of fear on the human psyche. In a recent experiment, two volunteers in Sweden shared their worst fears to the scientists, who then recreated them in an amusement park in Sweden. Anthony and Jeff discuss The Peak Fear Experiment, and whether this type of research is worthwhile or just good branding.