173 | Using HARO to Get Press Coverage for Your Pet Business with Dawn LaFontaine

In this episode I’m talking to Dawn LaFountaine. She started her business, Cat in the Box, about 3 years ago after realizing that there was a need for fun, safe and stylish cardboard box playhouses for cats. We start by talking about her inspiration for this product and the science behind why cats love cardboard boxes - which is fascinating! Then we dive in another area of Dawn’s expertise, which is getting free press coverage for her business. She uses Help a Reporter Out to pitch her expertise as a cat lover and business owner and has received a ton of coverage including the Boston Globe, Pop Sugar and Readers Digest. We talk about the many benefits of press coverage beyond just getting sales. And Dawn generously shares all of her tips for successfully landing theres types of features. The rest of the shownotes can be found at wearwagrepeat.com/podcast