Recession-Proof Your Pet Business with The Honest Dog Breeder

In this episode, I talk to Julie Swan about how talk of an impending recession is affecting the pet industry. Are there ways that you can recession-proof your pet business. Julie has some sugessions and observations on how to best serve your pet parent customers so you can make your business thrive. Julie is a full-time dog breeder who also teaches an online course and membership program for breeders. Her experience and expertise in the psychology of how pet parents shop applies to any type of pet industry business. In this conversation we talk about examples for a variety of pet businesses, but if you want Julie’s take on recession-proofing your responsible dog breeding program, listen to Episode 52 of the Honest Dog Breeder Podcast. One thing that came up in this conversation, that I always recommend, is to diversify your income stream. You never want to put all the good squeaky tennis balls in one basket! If you’re interested in teaching an online course about your zone of genius about pets, I would love to help you zero in on your course idea, outline the lessons and create a launch plan. Sign up for a 1-on-1 strategy session with me at wearwagrepeat.com/coaching