Using Tokens For Governance & Incentivizing Communities | Lucas Campbell @ Bankless

We talk to Lucas Campbell from Bankless about DAO Tokenomics, specifically how to use tokens for governance and incentivize communities. 🔥SUBSCRIBE TO THE WEB3 ACADEMY NEWSLETTER 🔥: https://w3academy.io/ 🐇 Go down the Web3 Rabbit hole with our FREE Web3 Foundations Course: https://w3academy.io/web3-rabbit-hole-course/ 💼 Looking to hire top tier talent with experience in Web3? We just dropped our Web3 DOer talent collective. A group of Devs, Product Managers, Marketers, Community Managers and so much more! Everyday we add new Web3 enthusiasts with real experience across various industries and skillsets to this talented collective. Subscribe to our collective and get immediate access to this curated and growing talent pool: Subscribe 👉 https://web3academy.pallet.com/talent/welcome Web3 Academy is a community of creators, entrepreneurs & marketers on the forefront of Web3 innovation to create thriving communities and transform traditional business models. 👉 Join Web3 Academy Community Here: https://w3academy.io/web3-academy-membership/ ✊ FOLLOW US ON SOCIAL! ✊ 👉 Web3 Academy Twitter: https://twitter.com/web3academy_ 👉 Web3 Academy Instagram: https://www.instagram.com/web3academy_/ 👉 YouTube: https://www.youtube.com/c/Web3Academy 👉 Kyle Reidhead: https://twitter.com/KyleReidhead 👉 Jay Hamilton: https://twitter.com/jaybird_nft 🎙 GUEST INFO 🎙 Name: Lucas Campbell Twitter: @0x_Lucas ⏱ TIME POINTS ⏱ 0:11 - Intro 3:20 - Lucas’s web3 rabbit hole story 6:29 - How Lucas got into managing tokenomics for various projects. 9:20 - Why do projects need a token? 12:13 - First steps for launching a token 19:06 - Treasury framework setup 20:59 - Establishing a governance framework 22:50 - Educating the community so that they can participate in governance. 25:00 - Delegating governance & soul bound NFTs 32:12 - Tips for decentralizing your product/community 34:10 - Ownership framework 36:00 - Launching a community token 37:53 - Creating token value 46:25 - What would Bankless DAO do differently? 48:35 - Bankless going web3 50:30 - DAO organization and collaboration 55:05 - Multi-token formats for DAOs 58:20 - Speed round