Grit: Jeni Britton Bauer

For the month of October we're focused on the theme of Grit, something our industry (and many others) needs more than ever to reinvent and recover from this year. We first speak with Jeni Britton Bauer, founder of Jeni's Splendid Ice Creams, and dig into moments through her career that are particularly inspiring, including a serious listeria scare back in 2015. Jeni shares with Will Guidara how she navigated uncertain and challenging times and the lessons she learned from them. The Welcome Conference is going digital and we're hosting a range of content for free over the course of the next few months. Register for free at virtual.welcomeconference.org.