Dan Pfister: Winbacks Deliver 200% Higher LTV, 5x Win Rate

TheInquisitor Podcast with Marcus Cauchi - A podcast by Marcus Cauchi, Laughs Last Ltd

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Dan Pfister says "When you winback a customer, their lifetime value more than doubles." Dan is my guest on ep.508 of #TheInquisitor podcast Higher ROI due to significantly lower marketing and sales costs required. This improves overall profitability. More predictable and stable revenue stream from reactivating known customers versus unpredictable new prospects. Increased customer retention and lifetime value as #winbacks are more likely to reorder than one-time buyers. This cultivates a more durable customer base over time. Ability to highly target winback campaigns using past customer data and insights, improving conversion rates versus unfocused prospecting. Lower risk profile since value has already been proven with past customers, unlike acquiring unknown prospects. Contact Dan via linkedin.com/in/danmpfister Website: winbacklabs.com (Company) Email: [email protected] -- Looking to gain an outside perspective on your sales approach? Take my quick 10-minute Sales Strategy Audit to receive personalised insights and recommendations. You can grab a free 30 minutes in my calendar for a detailed debrief once you complete it. I'll give you my analysis and we'll look at the unintended effects of your current sales strategies through an unbiased lens. You'll discover new opportunities and blindspots. Increase conversion rates now Grow pipeline faster Land bigger deals Shorten the sales cycle Beat quotas sustainably https://mailchi.mp/laughs-last.com/satp.