Grow a Spine and Charge What You Are Worth

Tim J Smith of Wiglaf pricing shares my view that discounting is a sin. Giving away margin because your reps have a bad money concept is unforgivable. How often does a founder or leadership team encourage discounting? Do you ever calculate what the true, full hidden cost of an initial discount will be over a customer's lifetime? It'll make your FD or CFO weep. Tim and I don't pull any punches. This will be an uncomfortable listen for many of you. Contact Tim linkedin.com/in/drwiglaf Websites: wiglafpricing.com (Wiglaf Pricing) wiglafjournal.com (Wiglaf Journal) depaul.edu (DePaul) Phone: +1 8728292495 (Work) Email: [email protected] Twitter: timo437 -- Contact me to chat about coaching and training https://calendly.com/marcuscauchi