How To Make Your Marketing Savagely Effective?
TheInquisitor Podcast with Marcus Cauchi - A podcast by Marcus Cauchi, Laughs Last Ltd
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#JeffJHunter has a background in developing virtual teams, serving founders of tech start ups to develop their personal brand and become known as experts in their field. Jeff describes branding as intentional transactions. He describes the 4 elements to your personal brand Connection - how are you really connecting with your target audience? Omnipresence - where are you and how do you show up? Relevance - why should people listen to you? How are you of value to the people you serve? What problems do you help solve? Engagement - what's the evidence that you are helping people? How are you helping them achieve their desires? We discuss the importance of genuinely paying attention, listening to hear what another person is saying, understanding to the other person's satisfaction. If you focus on making your clients the hero, there must be a villain. The villain is the problem your clients are trying to defeat. Be very careful not to make yourself the hero. Your job is to be your clients' guide. Jeff makes the point that marketing is always about generating the right results. We explore where you start when developing your personal brand and the answer is obvious but will probably surprise you. Why is there a disconnect between sales and marketing? Why must you have an ongoing conversation with your existing customers? How do you deliver valuable content? How do you identify villains in your prospects' world? Jeff and I will upset you if you are looking for an easy life in your marketing and your sales. Contact Jeff at: Jeff LinkedIn Profile: linkedin.com/in/jeffjhunter Websites JeffJHunter.com (Company Website) vastaffer.com/ (Company Website) virtualassistantmarketing.com (Company Website) Email: [email protected]: jhunter101-- Additional Resources Book a free, confidential 30 minute consultancy call with me - https://calendly.com/marcuscauchi/book-a-free-30-minute-call Sign up for #TheGrumbler newsletter: http://eepurl.com/gu2Yd1 Making Channel Sales Work: https://tinyurl.com/Making-Channel-Sales-Work Making Channel Sales Work LI group: https://www.linkedin.com/groups/8553361/ Making Channel Sales Work Playlist On YouTube: https://www.youtube.com/playlist?list=PLzPfGo-0AZDq1whtTAJBUBy-IIMQvUGpq Join me at one of my live Sales, Tech Hypergrowth and Leadership clinics: www.marcuscauchi.eventbrite.com