The PMM Horror Stories LIVE for Halloween w/ Michele Nieberding

The worst thing about being a PMM is not having to launch a new product within 2 weeks, or drowning in sales decks. It’s all sharing the same trauma that people don’t understand product marketing. We’ve seen a lot of movement on LinkedIn about PMMs sharing horror stories. Michele Nieberding even did a talk about it at PMA Boston.And we were lucky enough to have her sharing them on the pod, just in time for Halloween 💀 our FAVORITE HOLIDAY 🎃Michele, the director of product marketing at MetaRouter, spent almost a decade in product marketing and loves Halloween, we’re talking about:Combining new brands, products and segmentsFreemium to ScreemiumFailed launches and disastrous rebrandsProduct enforcement gone wrongA bunch of jokes and fun thingsStart feeling better about your role and discover horror stories for PMMs that would scare even ghouls and ghosts!Timespan:00:00 Introduction and Sponsorship01:02 Meet the Hosts01:28 Special Guest Introduction03:20 PMM Horror Stories: Introduction06:42 Horror Story 1: The Freemium Nightmare14:01 Horror Story 2: Enforcing Usage Limits19:30 The Sleep Sack Nightmare21:10 Customer Perspective on Luxury Baby Products22:03 Manufacturing and Packaging Woes24:26 A College Business Competition Fiasco25:54 The Real Estate App Pricing Disaster30:44 The Rebranding and Product Launch Debacle37:29 Closing Thoughts and FarewellShow Notes:Michele’s LinkedInHosted by Ausha. See ausha.co/privacy-policy for more information.