I'm Obsessed with Infinite Leverage
Westenberg - A podcast by Joan Westenberg

Categories:
Intellectual property is more than content - it's infrastructure. It's the lever Archimedes dreamed of, capable of moving anything without requiring a planet-sized fulcrum.
Key Points:
- Why thought is the ultimate form of leverage (scales without friction, replicates without loss)
- How Git transformed from a simple tool into a $7.5 billion ecosystem
- Why a newsletter writer with 5,000 subscribers can generate $600K annually
- The cultural shift from the 1710 Statute of Anne to today's creator economy
- Why first movers in new fields claim enormous territory through clear thinking
The Reality Check:
We still reward visible busyness over invisible thinking. We treat writing, strategy, and frameworks as luxuries instead of recognizing them as the source code of everything else. This is a massive mistake.
What You'll Learn:
- Why you should turn thoughts into artifacts that work while you sleep
- Why criticism is the price of scale (and why it's worth paying)
- The courage gap that keeps most people from publishing their ideas
The physical world is zero-sum. Intellectual work isn't.
The longer your lever, the further you'll reach.
00:00 The Power of Thought and Ideas
00:50 Challenging Traditional Work Ethics
01:29 Intellectual Property as Leverage
01:44 Examples of Intellectual Leverage
03:29 The Evolution of Intellectual Property
05:08 The Fear and Reward of Publishing Ideas
05:55 Practical Applications of Infinite Leverage
06:50 Conclusion: Leveraging Intellectual Work