Jim Collins: What Makes Great Companies Tick

Christine Lagorio-Chafkin talks with Jim Collins--author of best selling books Good to Great and Built To Last--about his three decades of research and writing about the skills and practices that make strong, lasting companies

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The greatest businesses weren’t born from moments of genius. They emerged after years of discovery--and often after years of failure. What I Know from Inc. magazine takes you inside the messy, painful, and--every so often--transcendent journey of starting a company. Through candid interviews, Inc. senior writer Christine Lagorio-Chafkin draws out the real grit and true lessons behind innovative companies and remarkable brands.