FOFO not just FOMO

Michael Donahue, who has spent 60 years in the advertising business including leadership roles at the ANA (Association of National Advertisers) and the 4A's (American Association of Advertising Agencies) reminds us of a) the importance of continuous learning and curiosity, b) why it is never too late to pioneer and innovate (Michael led the 4A's drive into digital over two decades ago when he was at "retirement age"), and c) the need to focus on loyal users and the next generation and, finally, how we should be more worried about the Fear of Finding Out (FOFO) versus the Fear of Missing Out (FOMO). Further Reading:https://www.linkedin.com/in/michael-donahue-460b425/ https://www.mediavillage.com/article/2023-the-year-to-get-back-to-basics-turning-common-sense-ideas-into-common-business-practices/print/ https://www.mediavillage.com/article/two-way-mentoring/ https://www.mediavillage.com/article/marketers-need-to-connect-the-dots-developers-of-transformation-successes/ https://www.mediavillage.com/article/why-and-how-marketers-need-to-lean-in-hard-on-millennials-and-generation-z/