Maria Brigida Deleonardis - Marketer learning data analytics (#11)

Performance managers should not only manage campaigns, they need to work with data, a lot of data, and it should be the company culture. In this episode, Lior Barak talks with the queen of Google campaigns, Maria Brigida Deleonardis on her path to becoming data centric.Bri talked about the course she is taking "Data Analysis for Management" and why she thinks every performance manager should take it.More in this episode: Moving away from performance to data?Becoming a better marketerWorking with data is adding another layer on topAnalyst need to understand the managementwhy should we hire you, marketing analyst