Rishi and Elon, Robert de Niro and that M&S ad

Rishi Sunak’s fireside chat with Elon Musk following the UK’s AI Safety Summit has been criticised as a PR disaster for the Prime Minister. But was it really a fan-hitting moment for him? Or just a vision of the future new world order? Also, as Robert de Niro is in court in the US battling out a very public spat with his former assistant, David Yelland and Simon Lewis discuss the often hidden role of litigation PR. And the controversy surrounding the Marks and Spencer Christmas ad – is sorry always the best way to avoid a fan-hitting moment? Plus reverse ferrets, bear traps and lonely sheep…Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Researcher: Sophie Smith Music by Eclectic Sounds A Raconteur production for BBC Radio 4