041 Develop your idea

We discussed in a previous episode about your why, and your what, but before you start testing, you need to know your who. Who are you selling to specifically? What are the characteristics of people who have this problem, or what are the conditions under which this problem is experienced? Use your research results to understand: Ideal Client Niche Prototype and Test Go to Market Strategy. Supply Chain, Finance and Legal Truth bomb: It will cost you far more to develop the wrong idea than it costs to start again and find a better idea. Development takes the input from your market research and aims to convert it into a mock-up of commercial reality. Tune in to learn more!