044 Go to Market Strategy

What’s the biggest mistake people make when they go to market? They skip steps and take shortcuts that are anything but the short root to success. Every step we've spoken of in Season 3 including the Market research, Niche, I deal Client, Testing, and others all need to flow before the Go to Market Strategy can have a chance of success. In this session we talk business models, product suites, planning and budgeting.