047 Minting Your Brand

As passionate ecopreneurs, we are often guilty of rushing to get a logo designed and a website built and published so that we can share our products or services with the world as soon as possible. More often than not, we don’t put a whole lot of thought behind the strategy of either which can result in low visibility and low sales volume. In this podcast episode, Michelle Miller of Minty Made will discuss the importance of brand and website strategy to ensure that you successfully reach your buyers. She will take us through the key stages of developing your strategy to ensure that your brand resonates with your audience. Furthermore, she will share some DIYs that you can immediately implement to help drive traffic to your website and be more discoverable. Minty Made is a full-service creative studio that helps eco and wellness-centred brands make an impact through visual branding, web design and launch strategy.