076 The Profit Maximising Role of Companies

Should companies focus exclusively on maximising profit? Nothing in life is that straightfoward, and certainly not today when our understanding of how our world works has had quantum leaps. In this episode I explore the legacy of Milton Friedman with some needed food for thought on profit vs purpose.

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Where Ideas Launch – The Podcast for the Sustainable Innovator. Where Ideas Launch is Inspired by everyday people who do extraordinary things, and influence thousands, maybe even millions with the insights they bring and work that they do. We all need to access our creative genius in solving some of the worlds more complex challenges. We need to innovate sustainable solutions for every human activity - which opens up immense opportunities. This podcast explores modern-day innovation in the age of sustainability. I’ll interview some of the most prolific thinkers, creators, and educators on their journey to create sustainable incomes and businesses. My guests and I will teach you how to be creative, create business models, and explore curiosity with the courage to level up in your career. Join me every Wednesday for a new edition of Where Ideas Launch the podcast.