How to write viral tweets with the man who beat the X algorithm

The Startup Ideas Podcast - A podcast by Greg Isenberg

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Join me as I chat with Nick Huber, a serial entrepreneur and real estate investor, as we dive into the art of going viral on social media. Nick reveals his proven formula for creating engaging content that’s reached millions and helped him grow a massive following. If you're looking to boost your social media game and learn strategies that truly work, this episode is packed with actionable insights!Timestamps: 00:00 Intro01:36 The mindset02:39 The structure of a viral tweet / Example 108:42 Example 211:38 Example 315:51 Example 4 (video content) 16:59 Example 517:35 The importance of priming the algorithm19:28 Example 622:37 Example 71) The mindset:• Don't try to make everyone like you• Be willing to look silly sometimes• Have thick skin - you can't please everyone2) The structure:• Start with a "wow" statement that sounds unique• Take a hard line on one side - no nuance• Back it up with strongly written copy3) The hook:• You have 1/8 of a second to grab attention• Make people laugh, strike emotion, or teach something• Use numbers and specific details for added humor4) The controversy:• Say something different than what most people hear• Take an un-nuanced stance on a debatable topic• Trigger people who disagree (respectfully)5) The follow-up:• Double down in your second tweet• Add more context or examples• Don't backpedal or soften your stance6) The visuals:• Use video when possible - algorithms favor it• Catch attention in the first second7) The mix:• Blend personal content, entertainment, and value• Prime the algorithm with high-engagement tweets• Follow up bangers with business-related content8) The authenticity:• Tweet things you actually believe• It's okay if not everyone agrees• Spark good conversations and critical thinking9) The strategy:• Build a following of smart people and entrepreneurs• Use the "jab, jab, jab, right hook" approach• Leverage high-engagement tweets for business asks10) The lesson: Nuance doesn't go viral. But thoughtful, controversial takes that make people think?Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideas 🎯 To build your own portfolio businesses powered by community you might enjoy my membership.You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!Spots are limited.https://www.communityempire.co/📬 Join my free newsletter to get weekly startup insights for free:https://www.gregisenberg.com/70,000+ people are already subscribed.To improve your rankings your business on Google and using AI for SEO, sign up tohttp://boringmarketing.com/FIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND NICK ON SOCIALX/Twitter: https://x.com/sweatystartupInstagram: https://www.instagram.com/sweatystartupLinkedIn: https://www.linkedin.com/in/sweatystartup/